A marketing research survey conducted by SOSS for brand awareness of household appliances such as Television, Refrigerator, Vacuum cleaner, Air conditioner, Fan, Washing machine, Cooker, etc. The survey results of brand awareness of household appliances in the capital of Kurdistan (Erbil Governorate – KRG – Iraq) of size 463 persons presented the table below.
It is obvious that the most popular household appliances for Kurdish people are the following Brand:
SOSS will be pleased to provide any company (National or International) with additional information, such as:
- 1. All the above information presented in the table could be provided together with Demographic information such as Age of respondents, Gender, Income, Level of Education, Type of media which respondent listening or watching (TV, Radio, internet), Profession, Type of work, etc;
- 2. Awareness of Brand advertisement;
- 3. Loyalty;
- 4. Brand consideration;
- 5. Brand Affinity Score.